Alternative View


John Hehir, Director of Sales & Marketing, Dromoland Castle

- In May 2007, the management of Dromoland Castle enlisted the services of alternative view to review current rate and selling strategies. An audit was completed focusing on our existing method of selling - both on third party sites and our own brand site. Following the recommendations, several changes were made to our own website which has resulted in a direct increase in revenue and a change in rate structure is being seriously considered for 2008. As our business changes and grows we will definitely consider working with Adrienne in the future.

Pim Dalm, Proprietor, Clandeboye Lodge Hotel

- Following a strategic decision by the Clandeboye Lodge Hotel to attain 4 star hotel classification, alternative view was approached to introduce yield management processes and conduct the relevant training with employees in the reservations, front office and events departments. a As a combined result of a major capital expenditure programme to upgrade the hotelís facilities, positive tourism trends and the applied principles of differential pricing introduced by alternative view, the hotelís revpar has over the past 2 years increased by 49.3%.

Aine McGuiness, Director of Sales & Marketing, Fitzpatrick Hotels, Dublin -

alternative view provided both our middle and senior management teams with revenue management training. This training gave both The Morgan and The Beacon Hotels an insight into how yielding should take place and left us with the tools to manage this process manually. We found the training extremely useful and this has made a significant difference to how our business is managed on a day to day basis.

Janice Gault, Chief Executive, Northern Ireland Hotel Federation -

Revenue Management is a key part in the success of an hotel property. Alternative View provided an excellent course for our members outlining the key elements of this process giving them a number of vital tools to improve their room sales. Adrienne's expert knowledge proved to be much in demand and a number of our members have used her services since her initial workshop for the Northern Ireland Hotels Federation. The skills that Adrienne has will help a business improve their revenue and her professional yet approachable manner makes her an ideal consultant for the hotel sector"

Gareth Macklin, Director of Business Development, Malone Lodge Hotel, Belfast -

I have known and worked with Adrienne for considerable time. She has worked on several projects for The Malone Lodge, including the completion of a structure audit, revenue management training and property management system tendering and installation. I have found her to be a major asset to the business and could highly recommend her

Margaret Gallagher, Director, Emmaus Retreat, Dublin -

The Emmaus Retreat Centre is a 62 bedroom facility with extensive meeting rooms located just north of Swords in Co. Dublin. In 2005 the centre underwent a major programme of renovation to bring its facilities up to 21st century standards. Part of this renovation has included the purchase of a front office system. The services of Adrienne Hanna and her company Alternative View were retained by the centre to undertake the tender and procurement of a suitable property management system based on the needs of the centre and the type of clientele that it serves.

Alternative View provided an excellent service in terms of listening to our requirements, understanding our business and providing a solution to the needs of our business. The tender document was professional, comprehensive and delivered to us within the agreed time frame and budget constraints. Her knowledge and assistance with this project were invaluable to us and we will certainly be retaining her services as we move to the next stage in the project. I would recommend the Alternative View service to anyone looking for professional support regarding front office and revenue management service particularly to the independent property that is with out the support of a corporate head office. Alternative View is that Corporate Support Centre for the individual property.

Patsy OíKane, Proprietor, Beech Hill Country House Hotel, Londonderry -

We were in the dark about revenue management until Alternative View conducted a hotel audit and trained our staff in revenue management and forecasting. Adrienne's training techniques are very well laid out and easy to understand. As a result we have seen a significant increase in our accommodation revenues and are working with Alternative View on other hotel projects.

Mandy Martin, Proprietor - Park Avenue Hotel, Belfast -

Alternative view was initially requested to carry out an audit on our systems and rate policies. After spending 2 days on site, Adrienne produced a detailed overview on our business and highlighted areas where we could improve. After taking her advice, we have now changed the way we sell and distribute our rates and have seen a substantial increase in revenue. Adrienne also carried out revenue management training which the whole team found very useful and helped them understand why our selling policy was changing. Our relationship with alternative view remains an ongoing one and I would highly recommend this companies services.

Adrian McLaughlin, General Manager - The Merchant Hotel, Belfast-

Alternate View have added significantly to the level of revenue management skill within the Hotel. The benefits have yet to be measured but the culture change has been widespread with revenue capture and control at the forefront of our employees minds. The professional approach to analyzing gaps in our procedures was extremely well managed as was the follow up and action points.

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